Should Toyota change its name?

The automaker continues to take a beating in the press over its recall, despite a PR campaign — led by ad agency Saatchi & Saatchi — that includes TV, print, and social media. News broke Wednesday that the Toyota Prius may have a brake pedal problem (which may explain why Toyota’s stock price tumbled nearly 5 percent after Japan’s Nikkei opened Thursday), while Transportation Secretary Ray LaHood said, and later retracted, that people should “ stop driving ” their Toyota…

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