Every PR pro knows this feeling: You have to post something on social media or write up a press release and you have a moment where you wonder about the tone you’re using.
You start to wonder if it’s the right one for the business or if you should change it up. After all, just because you use that tone regularly, it doesn’t mean your business should.
But is this a wise choice? Should you fake your public relations personality, or is it better to stick with reality?
There are pros and cons to both, and it’s worth taking a look. You want the best for your business and the right direction could lie in this very question.
Everyone fakes it
In all honesty, basically everyone in the PR business fakes his or her personality online. Even if it’s your business, you’re the only one representing it, and it’s 100 percent aligned with your values, you’re still going to use different language than you usually do.
You might as well embrace it. After all, your customers may like you, but they still want your branding to feel like a business. If it’s too personal, people might actually think your business is more of a hobby. You could have a million sales but the branding makes it look like you’re not taking it seriously.