Media Relations Should you pay bloggers for product reviews? It certainly isn’t illegal to pay a blogger to endorse a new product, but you should be aware of the regulations that come along with a sponsorship. By Whitney GibsonMay 27, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.