Several different phrases were bandied about. (I tend to think a simple “[client]” inclusion is just fine.) Ultimately, it’s a simple equation: If you work for an agency or you’re a consultant, you disclaim the relationship every time when using social accounts. No questions. No excuses. Every time. Period.
But some agencies/consultants still aren’t heeding those guidelines. Check out this example of a media win that one high-profile agency was promoting via its Twitter account recently (I blurred out the agency name/avatar to protect the “innocent”):
The bigger question is whether agencies and consultants should promote their clients on social media platforms. The other day I asked this question on Twitter and received a number of interesting responses.
@arikhanson Be tactful, non-spammy and make sure it’s something worth promoting (do so sparingly). Be proud of your work.
— Kasey Skala (@kmskala) October 29, 2012
I agree. If sharing it’s a “point of pride,” I see no problem with agencies sharing client results/work (in moderation).