Should your company hire a PR agency?

The answer can be found in this decision tree (which is sort of like a Magic 8 Ball—without the ambiguity).


This year, billionaire entrepreneur Mark Cuban sparked a debate among people in the startup and PR worlds about the value of a public relations firm.

Cuban argued that startups shouldn’t hire PR agencies. Others (including the Public Relations Society of America) disagreed with his assertion.

PR Daily contributing editor Jackson Wightman also disagrees with Cuban, although he concedes that PR firms aren’t for every business. To that end, Wightman created an infographic for companies to determine whether they need the help of a PR firm.

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