Should your nonprofit be using Pinterest?

In part one of this series, the author shares five questions nonprofit communicators should ask if they want to tap this powerful and popular new social network.

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There’s a new kid on the social media block.

Women love it. So does Mashable. Media giants USA Today and the Travel Channel recently joined.

And with 11 million new users in less than a year (that’s a 4,000 percent growth), Pinterest has quickly become one of the top 10 social networking sites and a major driver of traffic to retail sites.

What exactly is Pinterest and who’s using it?

Pinterest is an invitation-only site that lets you organize images and share things you love in an easy-to-manage, ridiculously good looking online space. You can “pin” and “re-pin” images you find online—or images you upload—to different boards, and organize them to your heart’s content.

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