Skate apparel company comes under fire for ‘IRA’ name

Twitter critics are taking the Impact Reduction Apparel brand to task over the abbreviation, which it shares with the Irish Republican Army.

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Here’s a quick lesson on branding: Check to make sure your brand’s acronym doesn’t align with any terrorist organizations.

That’s exactly what the folks at Impact Reduction Apparel are quickly learning. The company goes by the shorthand IRA, which is also used to refer to the Irish Republican Army paramilitary regime.

Instead of touting its rad skater gear, IRA (the apparel company) has been forced to address tweets like this:

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