Small businesses turn to social media for marketing

“For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing,” Claire Cain Miller wrote for The New York Times . “It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well.”

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