Small social media followings have high engagement rates

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study.

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You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts.

The key is the engagement rate, or the number of followers that interact with your content. This study from Influencer Marketing Hub shares how different-sized followings engage.

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