You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts.
The key is the engagement rate, or the number of followers that interact with your content. This study from Influencer Marketing Hub shares how different-sized followings engage.
Interestingly, Instagram has a better engagement rate than Twitter.
What platforms are the most important for your influencer marketing efforts, PR Daily readers?