Smells like a summer (PR) storm: Times of London readers blast British Airways for asking staff to work for free

On Tuesday, word spread—via a Times of London story—that British Airways was asking its 40,000 employees to work without pay for up to one month to help cut costs. Readers hammered British Airways in the comment section to the article. “Was going to book a flight for next May on [British Airways] tomorrow,” one commenter wrote. “I will not take the risk now—the company must be in serious trouble and I am not prepared to risk losing my money.”