Marketing Smokehouse teams up with agency to burn down its own billboard A New Zealand barbecue eatery brought it Saatchi & Saatchi to put up a billboard, then they engulfed it in flames, hoping for video views. By Kevin Allen@kevin_j_allenJune 10, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.