Smokehouse teams up with agency to burn down its own billboard
A New Zealand barbecue eatery brought it Saatchi & Saatchi to put up a billboard, then they engulfed it in flames, hoping for video views.
Ragan Insider Premium Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
