Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween
Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.
Good morning, PR pros:
If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word:
Sir this is a Fair
We are not https://t.co/JfVUm0KWHy https://t.co/RSB1mrFqKW
— Ohio State Fair (@OhioStateFair) July 28, 2019
Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign.
Snap partnered with Instagram influencers and flooded the app’s hashtags #friendshipquotes and #realfriends with friendship quotations splashed across Snapchat’s iconic yellow background and logo:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
Tags: Edelman
