Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. 

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Good morning, PR pros:

If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word:

Sir this is a Fair
We are not

— Ohio State Fair (@OhioStateFair) July 28, 2019

Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign.

Snap partnered with Instagram influencers and flooded the app’s hashtags #friendshipquotes and #realfriends with friendship quotations splashed across Snapchat’s iconic yellow background and logo:

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