Good morning, PR pros:
If you think throwing shade is only for Wendy’s social media team, the Ohio State Fair’s digital communicators would like a word:
— Ohio State Fair (@OhioStateFair) July 28, 2019
Snapchat is riding high since revealing that 13 million daily active users joined its platform in the past quarter, and it took aim at Facebook-owned Instagram with its “Real Friends” campaign.
Snap partnered with Instagram influencers and flooded the app’s hashtags #friendshipquotes and #realfriends with friendship quotations splashed across Snapchat’s iconic yellow background and logo: