Snapchat joins battle to quash fake news

The platform is gearing up for an IPO by updating its publishing guidelines and introducing a layout that seeks to attract new users, marketers and investors.

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The visual social media app is preparing for its initial public offering by proving to potential investors that it’s serious about policing its content—and that it can appeal to more than just millennial users.

On Monday, Snapchat updated its publishing guidelines to cut down on both fake news stories and risqué content.

The New York Times reported:

The new rules more explicitly restrict publishers from posting questionable pictures on Discover that do not have news or editorial value. Snapchat also clarified guidelines that prevent publishers from including reports or links to outside websites that could be considered fake news, saying that all content must be fact-checked and accurate.

The changes aim to “empower our editorial partners to do their part to keep Snapchat an informative, factual and safe environment for everyone,” said Rachel Racusen, a spokeswoman for the company.

Here’s a type of story the new guidelines seek to cut down on, according to The New York Times:

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