Snapchat launches video-sharing glasses, becomes Snap Inc.

Snapchat is expanding. In addition to a new name, the brand will offer a virtual reality product. Learn how the rebrand might level the social media marketing playing field.

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The social media world’s one-trick pony has a new move.

Over the weekend, Snapchat executives announced a major rebranding effort and launched a new product—Spectacles.

The organization behind the popular video-and photo-sharing platform will now be known as Snap Inc.

From The Next Web:

To coincide with the release of its second product, Snapchat Inc. has undergone a major rebranding. From now on, the main body that oversees both Snapchat and Spectacles’ day-to-day activity will be known as Snap Inc.

From Snap Inc.’s chief Evan Spiegel:

Changing our name also has another benefit: When you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd.

The “fun stuff” is a big reason why some social media proponents think the rebrand will succeed.

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