Snapchat proves educational in UK campaign

Government officials took to Snapchat for a recent ‘drug-driving’ campaign. The popular platform was used to reach a younger audience. Here’s how folks have responded thus far.

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The UK government is embracing Snapchat.

Government officials are using the teen-friendly social media platform in its effort to warn against the dangers of driving under the influence of drugs.

The Department of Transport spent a reported £70,000 on sponsored Snapchat filters that put people behind bars with the tagline, “Drive high? The roadside swab will catch you.”

“Enforcement alone is not the answer,” a Department of Transport spokesman told CNET. “We need to educate and influence behavior change. The use of new applications such as Snapchat will help us reach different audiences, change attitudes towards drug-driving and ultimately save lives.” RELATED: Get the scoop on Twitter, Facebook, LinkedIn and Instagram developments at Facebook headquarters.

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