Snapchat seeks to fix redesign that sparked backlash

The platform is currently testing a new look that places both user-created and professional content in the same place. Will it be enough to persuade users to come back?

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Snapchat might be changing its mind on the redesign that recently caused a huge wave of criticism .

The social media app’s overhaul separated branded content from snaps that users’ friends shared. It also placed content from celebrities and influencers in the same place as marketers’ stories.

Though Snapchat’s redesign was meant to court brand managers and open the platform to more advertising opportunities, it brought swift backlash from users who complained the app was confusing and hard to navigate.

On Tuesday, reports surfaced that Snapchat is testing a new interface where user-generated stories and branded content are in the same place—similar to the way the app functioned before its redesign.

Fortune reported :

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