Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

Also: Delta applauded for replying to a troll, employees split on political expression policies, and 7-Eleven’s precisely timed Slurpee giveaway.

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Good morning, PR pros:

Here’s why an editorial calendar is crucial for promoting your brand.

Today is 7/11, so 7-Eleven is offering—from 11 a.m. to 7 p.m. local time, naturally—a free small Slurpee at each of its stores.

It’s also not afraid to let the immediate world know about it:

Happy 7-Eleven Day, Slurpeeps! Follow your tongue heart and come get a free small Slurpee, today only! 11am to 7pm. #slurplife #7ElevenDayhttps://t.co/oSwVQgcLJk pic.twitter.com/JSemYrABDb

— 7-Eleven (@7eleven) July 11, 2019

Similarly, Chick-fil-A offered freebies on its 15th annual Cow Appreciation Day. (Sorry if you missed out on that.)

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