Good morning, PR pros:
Here’s why an editorial calendar is crucial for promoting your brand.
Today is 7/11, so 7-Eleven is offering—from 11 a.m. to 7 p.m. local time, naturally—a free small Slurpee at each of its stores.
It’s also not afraid to let the immediate world know about it:
— 7-Eleven (@7eleven) July 11, 2019
Similarly, Chick-fil-A offered freebies on its 15th annual Cow Appreciation Day. (Sorry if you missed out on that.)
Here are today’s top stories:
Snapchat beefs up content with celebrity shows
The social media app has announced “Creator Shows,” which are three- to five-minute original videos from celebrities and influencers, including Arnold Schwarzenegger and Serena Williams.
Why it matters: You might not be eligible to be a creator partner and boost your revenue with deals such as this, but you can make your content more inviting and “snackable.” Aim for short-form videos that give viewers an exclusive look into your organization.
- Snapchat rolls out a slew of changes to entice marketers
- Infographic: How to use Snapchat to reach new audiences in 2019
- What PR pros should know about the growing TikTok platform
Most social media managers would advise you to ignore trolls, but on Wednesday, Delta earned online kudos after it responded to one, asking to learn more:
Hello Drew, I am sorry to learn of this, can you provide more detail to what occurred. HBB
— Delta (@Delta) July 10, 2019
Mountain Dew apologizes for map error
Mountain Dew depicted the Upper Peninsula of Michigan as part of Wisconsin, which caused many Twitter users to cry foul, including the handle for the Upper Peninsula:
Mountain Dew quickly tweeted a mea culpa, promising to issue a special edition map to make up for the mistake:
Why you should care: The soda company’s marketing team still stands to win fans if its apology is up to snuff, but let this be a lesson to double-check all aspects of your PR and marketing campaigns before they go live. In a hypersensitive digital landscape where consumers can easily mock missteps, correct details are crucial.
- 3 missteps that can kill your media relations efforts
- Why PR pros should be a part of your SEO and social media teams
- Why PR should get a slice of the marketing pie
As more executives and employees wade into political discussions, more organizations are looking at instituting political expression policies.
A recent Clutch study revealed that nearly half of employees in organizations with a political expression policy (46%) feel that it’s important to have one, while half of employees that work at organizations without such a policy don’t think it’s important.
Norwegian Air CEO steps down
Norwegian Air’s chief executive, Bjorn Kjos, announced he was leaving his position effective immediately. The airline’s chief financial officer, Geir Karlsen, will be its interim chief executive. Kjos’ departure comes as Norwegian Air fights off bankruptcy, and after the announcement the airline’s shares dropped 5.8%.
- Uber leads—and Oracle lags—in survey of CEO comms skills
- 3 ways to help your executives thrive in the digital world
- Timing is everything: When to issue your crisis response
We’ve all made missteps on Twitter. What’s the worst mistake a social media manager can make, though? Share your thoughts with us @bekiweki and under the hashtag #MorningScoop.
What's the worst kind of Twitter mistake a social media manager can make?
— Beki Winchel (@bekiweki) July 11, 2019