Sneers and cheers greets Dropbox as it announces redesign

The company debuted its new logo, along with a refreshed color scheme and website layout. It says the change shows that it’s a ‘place for creation.’

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Dropbox’s new look is garnering mixed reactions online.

The previous logo design was just a box, but it’s been replaced with a new one that the company described in on its website as “cleaner and simpler,” along with this jargon-laden sentence:

And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.

Here’s a quick comparison of old and new:

Dropbox has a new FLATTER logo.

— Sara Fida (@OmanAdvertising) October 4, 2017

The logo has inspired some debate among design experts (both amateur and professional). However, it’s the way Dropbox announced it—and the significance the company put behind its rebranding—that has folks in marketing and branding world talking.

The landing page Dropbox is using to promote the reboot seems to take itself very seriously.

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