Snickers campaign turns to name calling

The marketing effort includes 21 nicknames (some insulting) that describe people when they get hungry. 

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The soda brand started putting names on their bottles last year as part of its “Share a Coke” campaign. Year-over-year sales jumped 19 percent, and other brands took note.

One of those brands was Snickers. You’ve probably seen the candy bar’s commercials, where regular celebrities portray normal people that aren’t acting like themselves because they’re hungry. The cure for the tagline, “You’re not you when you’re hungry?” A Snickers bar, of course.

As an extension of that campaign, the brand is putting some potentially insulting adjectives on its packaging.

Introducing, the Hunger Bars – #SNICKERS bars with hunger symptoms on the wrapper. Stores just got more #satisfying.

— SNICKERS® (@SNICKERS) September 21, 2015

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