Snooki from ‘Jersey Shore’ inspires new phenomenon, ‘unbranding’

Hilarious. You know how fashion brands send celebrities their clothes and accessories, hoping they’ll wear the free swag and land in the tabloids? Well, Snooki, one of the stars of MTV’s “Jersey Shore,” is creating a different effect among brands. Purse companies are actually sending Snooki their competitor’s bags . “Call it what you will — ‘preemptive product placement’? ‘unbranding’? — either way, it’s brilliant, and it makes total …

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