So long pink mustache, Lyft announces major rebrand

The ride-booking company is going high-tech. Here’s what brand managers are rolling out—and their timeline for introducing new features.

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Lyft has is doing away with its iconic pink mustache.

The “Glowstache,” as the ride-booking company calls it, will give way to Amp, which the brand calls “The first in-car communications device of its kind.”

Here’s more:

Amp makes it even easier for passengers and drivers to find each other, and adds an extra layer of safety.

Amp will do that by displaying personalized messages on the device when the driver is pulling up.

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Here’s what Lyft users should expect to see:

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