Social media etiquette: 11 dos and don’ts

You say “please” and “thank you” and promptly return messages when you’re offline. Here’s why your brand better do it online, too.

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This post covers the dos and don’ts of social media etiquette that will allow you to make better use of your time and develop deeper, more meaningful relationships.

Here’s how to get social media etiquette right:

1. Do listen.

This is your opportunity to find out exactly what your customers say about you and what they want. And—most important—remedy any issues they may have with your products or services.

Set up a social media listening post where you can monitor your brand and find out who is talking about it and what they are saying. Also, listen in on what the key influencers say and what people say about them. The more information you have, the better you can position yourself.

2. Do make time.

Social media is not a quick process. Look at the people in your offline social circles—those you hold closest. How long have you known them? How much time have you spent together? All of this time bonds strong relationships.

I am not saying you can’t develop strong relationships online in a short period of time. What I am saying is if you want advocates for your brand, 10 minutes of exposure once a week is not going to cut it. If you want to receive the benefits of social media, be prepared to give.

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