Social media has destroyed a tiresome approach to PR
You can repeat your message to reporters ad nauseam—not in the digital age—because they’ll roast you, just as The Washington Post did recently.
You know that if you answer questions about the mini-scandal, every reporter will use those quotes instead of the more “on message” responses you want them to run. But if you don’t answer their questions, they’ll accuse you of stonewalling.
What should you do?
Well, not this. Aaron Blake of The Washington Post‘s excellent “The Fix” blog highlighted a few recent incidents of politicians using the old “keep repeating the same thing” strategy. For one example, he writes: Jesse Kelly, the GOP nominee for the special election in former congresswoman Gabrielle Giffords’s (D-Ariz.) district, has similarly been dealing for days with questions about an endorsement from an anti-illegal immigration PAC that some—including Sen. John McCain (R-Ariz.)—have labeled racist.
For another example, he writes:
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