At the PR agency where I work, we are constantly working to make sure our client’s Facebook pages stay in accordance with those rules. Outside of work, I’ve worked with an organization called “Sexual Futurist” to help grow its Facebook fans.
One day, I’m logging on to Facebook and I see this:
Sexual Futurist is an organization that strives to create a community of people who can start intelligent conversations about sex. It is their theory that by breaking the stigma of talking about human sexuality, we will be able to solve many problems of society’s challenges, such as managing sex offenders, understanding sexual politics, and so on.
I set up their page, and therefore am an administrator.
The Facebook page supports the group’s mission of breaking the stigma. Sexual Futurist wanted to expand its reach and invite people who live in countries where sexual conversation is taboo to join them.
Enter: Facebook advertising.
I advised the group to use Facebook ads to reach its target demographic in countries all over the world: India, Pakistan, Brazil, etc. As a result, the Sexual Futurist page grew from a few hundred fans in 2011 to nearly 15,000 fans 2012.