Social media has changed how businesses connect with consumers.
The change is so profound that many business leaders are now trying to retrain themselves for a media market that demands transparency, humor, perseverance and more. The change has empowered some organizations, but others have struggled to get their leaders to fully embrace these interactive channels.
If you have questions about how your executives should be using their social media feeds to build personal brands, attract consumers and encourage online buzz, look no further.
This download from Meltwater offers key takeaways from the social media strategies and techniques of eight high-profile business leaders, including: