What are the big opportunities for brands on social media in 2022?
After a year of hype about audio-only platforms like Clubhouse, increasing interest in video and a growing number of questions about legacy platforms such as Facebook, your social media strategy could use a second look.
For Tristin Schifferdecker, senior public relations and social media specialist with PriceWeber, the gold is to be found in short-form video.
“With the increased success of TikTok and the creation of Instagram Reels, brands should consider incorporating short-form video into their 2022 social media strategy,” she says, “especially if you are targeting Generation Z to Generation X.”
TikTok is surging with older audiences, too. “We’ve seen many companies put longer-form videos on social media to help tell their story, but trying to get that same message out there in a shorter-form video will keep the attention of social media users even more,” Schifferdecker says.
As for what strategies are working on TikTok, Schifferdecker recommends finding an influencer to be your internet dance partner.