Google’s algorithm updates have informed marketers that good search engine optimization isn’t just about what appears on the page. Public relations now plays a big part in getting ranked higher in search engine results. Quality links from sites that have greater “domain authority,” such as top-tier media outlets, produce higher rankings in search engine results.
Now that we know that PR can affect search, it’s time to define where and how social media comes into play. Google may place a high value on social media links, or they may not even matter. Can social media really affect search?
The answer is yes and no. I recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “How Does Social Media Affect SEO” that offered some insight.
Correlation vs. causation