10 companies with outstanding social media presences

Some can discount the importance of online marketing, especially when brand managers’ efforts on social platforms become stale. Model your campaigns after these organizations instead.

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Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn’t actually dead, we’re just using it wrong. That’s the bad news.

The good news is that there are still plenty of companies that are rocking social media marketing and can inspire the masses to follow suit with their perfected strategies.

Here are 10 to start following today:

Related: The Paradox of What Makes Something Go Viral

1. Old Spice

When Isaiah Mustafa stepped into the role of the ultimate Old Spice guy, the drugstore cologne-turned-viral sensation attracted a legion of followers across multiple social media channels.

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