15 ways marketers can build an online audience
Marketing pros for small organizations and startups must build an active community in a short amount of time and without too much overhead. Here are tips you can employ today.
The more people you can reach on social media organically and through advertising, the better your launch and your on-going sales will be.
Related: How to Craft Your Social Media Marketing Plan
Here are 15 tips for growing your startup’s audience on the three top social networks, starting with strategies that are common to all of them:
1. Create strong social profiles and pages.
The starting point for growing your audience on any social network is strong profiles and pages for your social accounts.
This requires including branded cover photos and profile photos. It also requires filling out all of your details. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number.
In short, fill out as many fields for your social profiles and pages as you can.
Next, share a few updates (five to 10) before you start your quest to build an audience. This will give people who visit your social accounts a reason to follow you. If you don’t know what to post, do the following:
2. Share quality content.
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