Disney introduces emojis—with a challenge

Fans of the company’s beloved characters can start using them in messages, but only after they play a game and capture the symbols first.

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The company has released a cache of hundreds of emojis featuring beloved Disney and Pixar characters.

However, rather than handing over all of the emojis at once, Disney wants you to work for it.

Users have to play a Candy Crush-like mobile game called Disney Emoji Blitz to earn different symbols for their keyboard. With more than 400 collectible emojis, you can bet that Disney-obsessed users will be spending plenty of time with the game.

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