Good morning, PR pros:
Krispy Kreme has found the silver lining in a news story that could have become a mega-storm.
When a Minnesotan man gained notoriety for repeatedly driving 250 miles to Iowa to buy boxes of Krispy Kreme doughnuts to resell in Minneapolis, the company told the much-traveled entrepreneur to shut down operations.
Its reasoning at the time was that the doughnuts wouldn’t meet the restaurant’s quality standards after such a long car ride.
Now the company is working with Jayson Gonzalez to make him an official independent contractor for the company.
“Today, we reached out to Jayson to express our appreciation for his love of Krispy Kreme and admiration for his entrepreneurial spirit,” a spokeswoman for Krispy Kreme tells CNN. “We are going to help him achieve his goals, which include being debt-free when he graduates in 2021, in part by selling Krispy Kreme Doughnuts.
“We wish Jayson great success and we’re thrilled to help him achieve it by donating 500 dozen doughnuts when he re-starts his business.”
That works out to a lot of dough.