Solar Decathlon drew worldwide audience using social media

The Solar Decathlon showcased energy-efficient houses from around the world in a 10-day competition open to the public. A look at how the event came to life.

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Enter Solar Decathlon, a biennial competition of college students from 20 teams of U.S. and foreign institutions of higher learning who strive to build the best-looking, most energy-efficient, most affordable house.

Twenty real houses. Houses people could live in, cook in, sleep in, get warm in, for the 10 days the judging goes on.

As the nation searched for cost-saving options, job opportunities and energy security solutions, DOE partnered with Stratacomm, LLC, a strategic communications firm based in Washington, D.C., to emphasize the affordability, accessibility and impact of clean energy products and tell the story of the collegiate teams to the world.

Stratacomm and DOE’s inventive, versatile social media strategy won top honors in the Best Government Social Media Communications category of PR Daily’s Digital PR & Social Media Awards.

PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).

With teams coming from four continents and five countries, all Solar Decathlon fans weren’t able to make it onsite to tour the houses. Here’s how Stratacomm and DOE helped fans across the country and around the world experience the competition online:

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