Some journalists OK with PR people reviewing stories before publication

Just 10 years ago, it was unthinkable for a PR professional to ask a reporter to review a story before it was published. That is changing, says the author.

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When I started, a “facebook” referred to an annual book that profiled each member of Congress, a “twitter” referred to a bird (if anything at all), and a “pinterest” might have been a pun developed by a clever pin manufacturer.

In terms of working with reporters, I’ve seen two similarly big shifts over the past decade.

First, when I first started, asking a reporter to see their questions in advance of an interview was usually seen as unprofessional. That’s no longer the case; many reporters are now willing to share their questions in advance.

Second, asking reporters to see their completed stories before they ran was plain taboo, something only inexperienced hacks did. But as journalism culture continues to evolve, so too do the best practices for media relations.

Is it OK to ask reporters to see their stories before they run?

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