Sonic says location’s Redskins sign was ‘hurtful and unacceptable’

A Belton, Mo., location of the fast-food chain displayed a sign that said the Kansas City Chiefs would ‘scalp’ its opponents. It was up for a few hours, but the outrage spread far and wide via social media.


A comment posted Tuesday morning to Sonic Drive-In’s Facebook page ominously states, “No this is not going to go away even close to anytime soon.” The commenter was referring to the controversy over a sign a Sonic employee posted at the chain’s Belton, Mo., location. For several hours Sunday, the sign read, “KC CHIEFS’ WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND – 2 – RESERVATION.” Since it was initially posted, photos of the sign have spread through social media rapidly. Lots of commenters have openly called the sign, and Sonic itself, racist. “In a misguided effort to support his football team, an independent franchise owner allowed passion to override good judgment,” Sonic’s vice president of public relations, Patrick Lenow, told NBC News.

Sonic hasn’t posted any open apologies to Facebook or Twitter, but its Twitter replies are virtually nothing but apologies at the moment. A few examples:

That last one is notable for being a response to nothing but a mention of the brand’s Twitter handle and Delores Schilling, a marketing consultant who was one of the first Twitter users to widely share a photo of the sign. (Image via)

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