Soul-crushing work? Let’s put social media in proper context

Social media professionals may be able to empathize with the assertion that it’s a waste of time and executives ask too much, but a change of perspective could help.

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I sat in a brainstorm. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. I went back to my desk, opened a container of leftover lo mein, and realized I’d wasted the last four years of my life.


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