South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

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Good morning, PR pros:

South Dakota’s new PSA combatting the state’s growing methamphetamine addiction is making the rounds online:

The “Meth. We’re on it.” campaign cost the state nearly $449,000 this year, with a contract with marketing and ad agency Broadhead Co. through May 2020 that “shouldn’t exceed $1.4 million,” Argus Leader reported. The ad went viral as Twitter and other social media users ridiculed the slogan.

Did meth write this?

— Josh Barro (@jbarro) November 18, 2019

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