Good morning, PR pros:
South Dakota’s new PSA combatting the state’s growing methamphetamine addiction is making the rounds online:
The “Meth. We’re on it.” campaign cost the state nearly $449,000 this year, with a contract with marketing and ad agency Broadhead Co. through May 2020 that “shouldn’t exceed $1.4 million,” Argus Leader reported. The ad went viral as Twitter and other social media users ridiculed the slogan.
Did meth write this? https://t.co/upXJHY7vR0
— Josh Barro (@jbarro) November 18, 2019