They discussed hip-hop music, Guitar Hero, scrapbooking, and the nature of the brands’ friendship on social media.
— Southwest Airlines (@SouthwestAir) February 1, 2013
Not only did the exchange prove amusing, but it also elicited praise from followers of the account.
Brooks Thomas, a communications specialist at Southwest and one of the voices behind the airline’s Twitter account, said that playing well with others on social media makes the job more enjoyable and the completion more intense.
“People sometimes forget when you work in the same industry you share a similar passion for what you do with your competitors,” he told PR Daily. “We all get along and admire the great things each other does, and playing nice oftentimes makes the competition more fierce, and certainly more fun to play in.”
A report out this week named JetBlue and Southwest the two most-popular airlines on Twitter.
Here’s how the epic exchange began: