Spam pitches: A blogger lashes out at a PR pro—is she too harsh?

Claire Celsi received an off-topic pitch and decided to confront the PR firm that sent it. Check out the pitch that sparked this post and the e-mail exchange that occurred between Celsi and the PR pro.

It’s great to be “thrilled” to have a new client, but keep this stuff to the advertising and PR trade pubs. Or better yet, just post it on your agency’s website.

PR spam is a serious threat to the credibility of all PR people—and it’s getting really bad. I’m always encouraging my friends in the media to take action and push back. So, I decided to respond. Here is the exchange that ensued.

[Ed.’s note: We removed the name of the agency.]

Here’s the first paragraph of the (poorly written) “news” release.

For your consideration:


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