Spirit Airlines releases ‘State of the Hate’ report
The much-maligned airline embraced the hate and asked disgruntled travelers to explain their dissatisfaction in exchange for frequent flier miles.
If you’ve ever flown fee-happy Spirit Airlines, you probably know that it’s the absolute worst.
Several times, small talk at conferences, weddings and other I-flew-in-for-this events has come to the following:
Person 1: “I flew Spirit Airlines.”
Person 2: “I’m so sorry. Is everything OK?”
At least Spirit knows that people hate it, and the company isn’t afraid to use that in a weird, reverse-psychology marketing campaign.
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