Sponsoring Sochi Olympics turns into minefield for big brands

Continued controversy over Russia’s anti-gay laws and how they’re affecting the 2014 Winter Games have been an unexpected headache for Coca-Cola and McDonald’s.

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We are aware that some activists are targeting Olympic sponsors to voice their concerns regarding the Russia LGBT legislation. McDonald’s supports human rights, the spirit of the Olympics and all the athletes who’ve worked so hard to compete in the Games. We believe the Olympic Games should be open to all, free of discrimination, and that applies to spectators, officials, media and athletes.

Coke offered a statement, too:

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