Spotify crafts entertaining response to Taylor Swift removing music

The singer opted to take down all her music from the streaming service, so Spotify crafted some playlists to woo her back.

Spotify users with a particularly poppy taste in music got some disappointing news yesterday when Taylor Swift decided to pull her tunes from the popular music streaming app.

The move comes as Apple and Spotify go head-to-head in what many are dubbing the “digital music war.” It’s as ridiculous as it sounds, especially when you consider how easy it still is to pirate music (not that we would advocate that practice).

Spotify is left with a bit of a public relations kerfuffle, especially when you consider that 16 million of its users have streamed Swift’s singing (or depending on your opinion, caterwauling) in the past 30 days.

In a blog post, Spotify was tactful and careful not to look like it was unhappy with Swift’s decision:

We hope she’ll change her mind and join us in building a new music economy that works for everyone. We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That’s why we pay nearly 70 percent of our revenue back to the music community.

Spotify also got a little clever with a pair of playlists in the blog that begged, through song titles, for Swift to come back:

They also published a playlist full of songs to show how much she’s missed:


While everyone seems to be calling it Swift’s decision, I can’t imagine she has much say in the matter, as it all stems back to an exclusive deal with Apple Beats.

Kudos to Spotify though for handling it with a bit of class. (Image via)


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