In a series of outdoor display ads, the company is highlighting pieces of outlying user behavior that tells a deeper story.
For instance, one billboard reads:
Dear person who played “Sorry” 42 times on Valentine’s Day,
What did you do?
The campaign’s tagline reads:
Thanks, 2016. It’s been weird.
Other examples include:
Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year,
Can you get us tickets?