Spotify powers marketing campaign with funny user data

The music-streaming service wrote a series of letters to its users based on listening habits. The move is earning the company kudos for its cleverness.

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In a series of outdoor display ads, the company is highlighting pieces of outlying user behavior that tells a deeper story.

For instance, one billboard reads:

Dear person who played “Sorry” 42 times on Valentine’s Day,

What did you do?

The campaign’s tagline reads:

Thanks, 2016. It’s been weird.

JUST ANNOUNCED: The 2017 Social Media Conference for PR, Marketing and Corporate Communicators at Disney World.

Other examples include:

Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year,

Can you get us tickets?

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