Starbucks is teaming up with the dating site Match.com for a Valentine’s Day promotion, touting special pairings of coffee and snacks.
When couples who have been talking on Match.com are ready to meet for that all important first date, they’ll have an option to meet at Starbucks. It’s the first time the dating site has offered a branded option for a first date. The feature comes equipped with a Starbucks store finder so you can suggest to your potential Valentine a geographically sound space for coffee and conversation, according to PSFK. To kick off the promotion, Starbucks is encouraging Match.com users to join the “world’s largest #StarbucksDate” and come to stores on Feb. 13. Stores will have special menu pairings, such as coffee for two and a brownie or a raspberry mocha with a heart-shaped cookie. The menu will be “complemented with in-store experiences designed to facilitate connection and celebrate love, including special in-store music playlists chosen by Starbucks employees, and photo props to document and share your #StarbucksDate,” a Starbucks press release states.
While the team-up between Starbucks and Match is being promoted during Valentine’s Day season, it will remain a feature on Match.com after the holiday.
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I can just imagine future spouses recounting the story of their first date, starting with, “Well, you see there was this joint promotion…”