Pokémon Go fans now can fuel their caffeine and smartphone addictions without taking a break from capturing critters.
On Thursday, the popular app from Niantic Labs announced a partnership with the Seattle-based coffee chain:
— Pokémon GO (@PokemonGoApp) December 8, 2016
In a statement, the Pokémon Go team said 7,800 company-operated Starbucks stores in the United States will be added as PokéStops—and Starbucks is unveiling a new beverage to celebrate:
Starbucks has a long-standing commitment to providing spaces for social interaction and real-world community building in its extensive network of locations. We appreciate their role in creating safe, welcoming locations for people from all walks of life to come together for refreshment and social engagement. Starting 11 A.M. PST on December 8th, this new partnership will transform 7,800 company-operated Starbucks stores in the United States into PokéStops and Gyms, giving Trainers even more places to play and to engage with their local Pokémon GO communities. And to cap it all off, Starbucks is creating a special-edition Pokémon GO Frappuccino® for everyone!
Excitement over the announcement came two days ago, however, when an internal memo to Starbucks’ baristas was leaked and posted on Reddit.
Here’s a glimpse into the leaked memo:
For fans, the news not only brings excitement about a new drink and place to catch them all, but also potential new creatures.
More interestingly for fans of Niantic’s augmented reality game is a line in the briefing document referring to new creatures. It reads, “The world of Pokémon Go is about to expand with new Pokémon and a new Starbucks beverage!”
Starbucks isn’t the only brand enticing consumers with Pokémon monsters.
On Wednesday, John Hanke, Niantic’s chief executive, and the Pokémon Go team announced that Sprint was teaming up with them to offer more PokéStops—and charging stations.
Pokémon Go’s team published an announcement that read, in part:
… [We] are thrilled to announce that we are working with Sprint to create a special Pokémon GO experience at over 10,500 Sprint locations around the United States. As part of this collaboration, Sprint, Boost Mobile and Sprint at Radioshack stores will become PokéStops and Gyms, giving you even more places to stock up on Poké Balls and Razz Berries and to battle your friends. Sprint locations will also feature in-store charging stations to keep your Pokémon GO sessions going even longer. Sprint also brings a great network and an unlimited data plan to support your search for Pokémon no matter where they are hiding.
The team also confirmed that new characters would be coming:
While we cannot share all the details yet, keep an eye out on our social media channels on December 12th for details about the first addition of more Pokémon into Pokémon GO.
It’s probably not the last time we’ll see Niantic partner with large consumer brands—and it’s definitely not the first.