Starbucks and Walmart seek to boost engagement for the holidays

The coffee chain and retailer both announced interactive customer experiences in hopes to boost sales—and brand buzz.

Ragan Insider Premium Content
Ragan Insider Content

For many brand managers, the holiday season comes early.

Though many festive products and decorations are in stores already, Starbucks and Walmart kicked off November by announcing their holiday campaigns.

Starbucks’ premiered its iconic holiday cup—which, in recent years, has been the target of a social media backlash against the global chain. This year, the company seems to be actively avoiding controversy:

Okay. The Starbucks cups have an actual Christmas tree on them this year so hopefully everyone remains calm.

— Dr. Samantha Montano (@SamLMontano) November 1, 2017

AdAge reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.