It’s replaced the changing leaves, apple cider and sweaters as the means by which we understand that it’s fall.
The PSL is officially out today, but you could have ordered one over the long weekend had you only been a MyStarbucksRewards member and taken advantage of Starbucks’ password-protected promotion on Tumblr.
The password is “pumpkin,” and all you had to do was enter it, along with your phone number, and Starbucks would text you a pass that you had to show your barista. Then you wouldn’t have had to wait so long for what I can only imagine is nothing short of a frothy delight.
Then you could have tweeted something like this (hours before the official PSL release!):