Starbucks embraces festivity while avoiding controversy with holiday cups
The coffee chain has listened to critics and is hoping to sidestep online outrage with this years’ designs. The company’s COO said it had the ‘opportunity to invoke something special.’
Starbucks is fully embracing the holiday spirit in an effort to the avoid consumer backlash that has almost become an annual trend.
On Thursday, the coffee giant announced it would be doubling down on festive cheer in 2018, after holiday sales slumped in 2017.
“Last year, our stores didn’t sufficiently reflect the festive environment,” Chief Operating Officer Roz Brewer said on a call with investors on Thursday.
Holiday magic arrives at @Starbucks stores tomorrow https://t.co/IIjqckU10V pic.twitter.com/tC8CA5baEn
— Starbucks News (@Starbucksnews) November 1, 2018
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