Starbucks offends Irish with errant tweet
The company is apologizing after its Irish Twitter account asked its followers why they’re ‘proud to be British’?
Nothing against patriotism—it’s just that it was @StarbucksIE, the coffee giant’s Irish Twitter handle, which posed the question. Looks like somebody could have used another double espresso.
As you might expect, the tweet angered more than a few people on Twitter.
@StarbucksIE clearly the doofus running starbucks Ireland account is British #eejit
— Gari Deegan (@GariDeegan) June 5, 2012
Starbucks apologized in a follow-up tweet (and to the brand’s credit, it hasn’t deleted the erroneous message). In another tweet, the company thanked its Irish followers for forgiving the mistake:
Hey Ireland, thanks for forgiving our mistake. Today we’re enjoying our coffee in a different way.. twitter.com/StarbucksIE/st…
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