Starbucks offends Irish with errant tweet
The company is apologizing after its Irish Twitter account asked its followers why they’re ‘proud to be British’?
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Nothing against patriotism—it’s just that it was @StarbucksIE, the coffee giant’s Irish Twitter handle, which posed the question. Looks like somebody could have used another double espresso.
As you might expect, the tweet angered more than a few people on Twitter.
@StarbucksIE clearly the doofus running starbucks Ireland account is British #eejit
— Gari Deegan (@GariDeegan) June 5, 2012
Starbucks apologized in a follow-up tweet (and to the brand’s credit, it hasn’t deleted the erroneous message). In another tweet, the company thanked its Irish followers for forgiving the mistake:
Hey Ireland, thanks for forgiving our mistake. Today we’re enjoying our coffee in a different way.. twitter.com/StarbucksIE/st…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)