Starbucks offers $10M for an idea to recycle or reuse its cups
The coffee chain recently announced a partnership with sustainability and environmental organizations geared toward helping come up to a solution it’s failed to achieve thus far.
Though this week’s “Crystal Ball” Frappuccino from Starbucks comes in an average plastic cup, the company is promising different containers will come.
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On Monday, the coffee chain announced that it would increase its initiative to make its cups reusable or recyclable—and it’s pledging $10 million for the next big idea to help it do just that.
In the past, Starbucks has promised a similar sustainability effort, but has fallen short so far.
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