Startup co-founder says, ‘PR gets a bad rap’

The owner of a startup explains tells Inc. magazine why her only marketing line item is public relations.

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The story, “Why I’m Betting on PR,” is a short piece from Caroline Limbert, co-founder of the New York-based startup FITist, in which she explains why her marketing budget is spent entirely on public relations:

“As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here’s a little insight into my madness.

“PR gets a bad rap. To many corporations and businesses, PR’s role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget.

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